At the LA Auto Show 2024, the future of automotive innovation was on full display with an array of futuristic concept cars and custom vehicles. Chrysler wowed the crowd with the Halcyon, an electric car concept that looks like it belongs in a sci-fi movie, highlighting the brand's pioneering spirit in electrification as the R&D division of parent company Stellantis. Hyundai's Initium, a rugged fuel cell vehicle, broke the mold by promising off-road adventures in the FCEV category, while Tesla's much-anticipated Cybercab made a surprise appearance, underscoring the fierce competition in the electric vehicle market.
The show also celebrated the vibrant car culture of Southern California, where the passion for custom cars runs deep. The all-electric Dodge Charger, blending iconic design with cutting-edge technology, was a standout, promising the same thrilling performance as its legendary predecessors, but with an all-new electric powertrain. Attendees were also treated to innovative designs like the sporty Genesis GV60 Magma, and customized versions of the Toyota Land Cruiser built to cater to a rugged, off-road adventuring lifestyle.
From Kia's record-setting EV9 to the brand-new Hyundai Ioniq 9, attendees had the opportunity to get behind the wheel and feel the future of driving. The LA Auto Show 2024 was a testament to the industry's innovation and a preview of what's to come in the world of automobiles and auto shows across America.
Read more on Forbes:
https://www.forbes.com/sites/scottyreiss/
For more from Scotty Reiss:
https://agirlsguidetocars.com/
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.